SPECIFIC LITIGATION CAMPAIGN • PPC SQUARED

Social Media Adolescent Injury: Documented Cases, Not Just Screen Time

For law firms evaluating social media adolescent injury litigation, excessive screen time alone is generally not a sufficient business definition of a case. The campaign must connect exposure history with a legally relevant injury and treatment evidence.

For plaintiff law firms. PPC SQUARED provides marketing and intake support, not legal advice or guaranteed claim outcomes.

PPC SQUARED helps structure intake around platforms used during adolescence, the onset of symptoms, diagnostic documentation, and the requirements adopted by participating counsel. MDL 3047 concerns coordinated federal social media personal-injury litigation; its existence does not imply any individual claim will succeed.

01 / DEFINE THE TARGET

What the firm should specify

  • Age when social media use began, primary platforms, and duration or intensity of use.
  • Specific claimed injury and whether there is a professional diagnosis.
  • Mental-health treatment, hospitalizations, school disruption, and other relevant records when available.
  • Timeline connecting platform use, symptoms, diagnosis, and treatment.
  • Guardian or adult claimant signing authority, prior counsel, and relevant limitations review.
02 / SUPPORT THE CASE

Information worth collecting

  • Clinical diagnosis, behavioral health or hospitalization records where relevant.
  • Platform names, accounts, and available usage history.
  • Basic symptom chronology with known potential alternative contributors.
  • Correctly authorized electronic engagement and document requests.
THE WORKFLOW

How a campaign gets from inquiry to review

  1. Set attorney-approved medical treatment and age criteria.
  2. Build age-appropriate, privacy-sensitive advertising and screening.
  3. Distinguish self-reported concerns from documented injuries.
  4. Route candidates through conflict review, engagement, and records requests.
  5. Track acceptance by platform exposure and supporting evidence.

What makes the data useful

The difference between a broad adolescent social media questionnaire and an attorney-useful intake is chronology: age of first use, platforms, alleged compulsive use, injury onset, diagnosis, treatment, and measurable impairment.

Avoid overclaiming science

Platform design and adolescent mental health are contested issues in litigation. Screen for documentation without implying that a particular application caused a particular diagnosis in every user.

WHAT TO MEASURE

Metrics that matter to a buyer

  • Injury documentation rate
  • Treatment history completeness
  • Guardian-authority exceptions
  • Attorney-accepted cases per media dollar

Agree on stage definitions before launch so an inquiry, screened prospect, signed engagement, and attorney-accepted matter are not reported as interchangeable outcomes.

ANSWERS FOR LAW FIRMS

Common buyer questions

Does everyone who uses TikTok or Instagram qualify?

No. Platform use without legally relevant injury evidence does not establish a claim.

Should intake request records about minors?

Only through properly authorized, secure workflows and the responsible law firm.

Is there a guaranteed payout?

No. Case outcomes and eligibility are individual legal determinations.

Reference material

For background and current legal or safety materials, consult the source directly. Law firms should independently verify any filing requirements.

EXPLORE OTHER CAMPAIGNS

Resources for plaintiff law firms

Tell us which cases your firm wants.

Request a no-obligation campaign discussion covering litigation selection, intake criteria, media budget, and how your team will review potential clients.

PPC SQUARED DIGITAL MARKETING INC is a marketing and campaign-operations provider, not a law firm. A participating attorney must decide whether to accept any client and must approve advertising, engagement paperwork, privacy procedures, and any compensation arrangements under applicable professional responsibility rules. No outcome or number of accepted cases is guaranteed.